Buying in San Francisco

If you’re thinking about buying property in San Francisco in 2026, this video walks through what the process actually looks like today and how buyers can position themselves to compete successfully. It covers some of the biggest changes in the market, including the new requirement for buyer-broker agreements and what that means for representation and commissions.

The video also gets into the practical side of preparing a strong offer. That includes getting fully underwritten before shopping, working with a local lender who can help strengthen your bid, and carefully reviewing disclosure packages and inspection reports before making an offer. It also touches on negotiation strategies that can make a difference in competitive situations, such as flexible timelines or seller rent-backs.

More broadly, the video is meant to help buyers think strategically about the San Francisco market itself: how different neighborhoods behave, how various property types perform, and how to approach the process with a clear framework rather than just reacting to listings as they appear.